Research & Development

Get clarity on your product direction with research and testing that answers key questions, reduces uncertainty, and helps you move forward with confidence.

We dive deep to build a solid foundation for your product; combining technical research, user insight, and real-world constraints to ensure your idea is both viable and valuable.

At this stage, we focus on uncovering what your product needs to succeed, not just functionally, but also in the market, with users, and in manufacturing. By grounding our work in real data and practical considerations, we help reduce risk and shape a smarter path to development.

Our approach includes:

  • Development of Core Technology

    We explore and define the underlying technologies needed for your product, from embedded electronics to mechanical systems and connectivity.

Yellow sticky notes with handwritten text on a whiteboard, related to market research and product viability.
  • User Insight Gathering

    Through interviews, observations, and feedback loops, we understand how people will interact with your product, and what they truly need from it.

Two people testing MIDI equipment on at a computer with Ableton Live displayed on the screen, surrounded by headphones and audio equipment.
  • Competitor and Market Research

    We study what already exists, what works, and where gaps and opportunities lie — helping you position your product with clarity and confidence.

  • Material and Process Definition

    We assess production methods, materials, and supply chain factors to align your product’s design with feasible, scalable manufacturing from the start.

By bridging strategic thinking with deep technical knowledge, we help set the stage for a product that’s not just innovative, but achievable.

3 Simple Moves to Launch Your Idea

  • 1. Schedule a call

    Schedule a quick chat to tell us about your idea - we’re happy to start with an NDA

  • 2. Get your proposal

    We’ll follow up with a clear plan, including scope, timeline, and pricing.

  • 3. Start the project

    Once you’re ready, we’ll dive in together—collaboratively and at your pace.